Back when Instagram was getting clobbered by Snapchat, they realized they needed to do something to stop the bleeding. People were being too precious with their feeds and were no longer posting the fun fleeting moments they used to. So Instagram did what any other tech company would do: make a better verision of what their competition was already doing. We created a short and fun video to launch the new product and let everyone know that they have a story to tell.

Role: Concept, Art Direction, Production


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