team: 72andsunny client: coors light
social
It was time to create a social assets that weren't a hodgepodge of random images and posts. Instead we wanted to create a brand world that made the outdoors the hero and the product an active participant in it. We also created a series of post that feature inspiring quotes about getting out into the world to explore and refresh your spirit.
SOCIAL MEDIA
It was time to create a social assets that weren't a hodgepodge of random images and posts. Instead we wanted to create a brand world that made the outdoors the hero and the product an active participant in it. We also created a series of post that feature inspiring quotes about getting out into the world to explore and refresh your spirit.
SOCIAL MEDIA
It was time to create a social assets that weren't a hodgepodge of random images and posts. Instead we wanted to create a brand world that made the outdoors the hero and the product an active participant in it. We also created a series of post that feature inspiring quotes about getting out into the world to explore and refresh your spirit.
SOCIAL
MEDIA
It was time to create a social assets that weren't a hodgepodge of random images and posts. Instead we wanted to create a brand world that made the outdoors the hero and the product an active participant in it. We also created a series of post that feature inspiring quotes about getting out into the world to explore and refresh your spirit.
photography
In building a new Brand World for Coors Light we wanted to create a sense of adventure and scale. We worked with world-reknowned photographer Chris Burkard to create a range of lifestyle and product photography to be used in print, digital, and social that highlight Coors Light rightful place in the great outdoors and the "Thirst For More" mantra.
PHOTOGRAPHY
In building a new Brand World for Coors Light we wanted to create a sense of adventure and scale. We worked with world-reknowned photographer Chris Burkard to create a range of lifestyle and product photography to be used in print, digital, and social that highlight Coors Light rightful place in the great outdoors and the "Thirst For More" mantra.
PHOTOGRAPHY
In building a new Brand World for Coors Light we wanted to create a sense of adventure and scale. We worked with world-reknowned photographer Chris Burkard to create a range of lifestyle and product photography to be used in print, digital, and social that highlight Coors Light rightful place in the great outdoors and the "Thirst For More" mantra.
behind the scenes
Months in planning and a mulit-million dollar budget we shot for a total of 13-days in British Columbia and New Zealand. In Canada we dealt with the year's worst blizzard landing directly on our shoot window. And in New Zealand a rare cyclone decided to hit us on our last shoot day. So suffice to say, we faced some challenges, all while trying to stay warm and dry. But what's shooting an adventure lifestyle campaign without a little adventure ourselves?
BEHIND
THE SCENES
Months in planning and a mulit-million dollar budget we shot for a total of 13-days in British Columbia and New Zealand. In Canada we dealt with the year's worst blizzard landing directly on our shoot window. And in New Zealand a rare cyclone decided to hit us on our last shoot day. So suffice to say, we faced some challenges, all while trying to stay warm and dry. But what's shooting an adventure lifestyle campaign without a little adventure ourselves?
choose your own adventure
