Target - Nick Marx - Creative Art Director

Target Power Rangers

When I was a kid our family didn't have cable until I was in middle school. So I thought the Power Rangers were a bunch of utility workers who spotted crimes from atop their craned utility buckets. I was very wrong. It turns out it's a bunch of rad kids who come together because they know awesomeness only happen when you work together. Role: Concept, Art Direction, Production

'THE MIGHTY HANDSHAKE'

'THE MIGHTY JUGGLE'

BEHIND THE SCENES

After landing on legendary commercial and music video director Rich Lee, we began the process of finding the perfect group of kids. For the handshake we had to find kids with solid choreography skills (yes, they actually made up thier own handshake) and kids with legit soccer skills. We then built a giant stage in a warehouse with computer programmable lighting that would shift throughout the spots. Two packed days of shooting later and lots of editing, we had ourselves some fun little spots.

BEHIND
THE SCENES

After landing on legendary commercial and music video director Rich Lee, we began the process of finding the perfect group of kids. For the handshake we had to find kids with solid choreography skills (yes, they actually made up thier own handshake) and kids with legit soccer skills. We then built a giant stage in a warehouse with computer programmable lighting that would shift throughout the spots. Two packed days of shooting later and lots of editing, we had ourselves some fun little spots.

BEHIND THE SCENES

BEHINDTHE SCENES

BEHIND
THE SCENES