dropbox

team: 72andsunny  client: dropbox  awards: one show merit

being forced into a single ecosystem or platform isn't good for creators. what if you weren't tied to a given file type or upload size and could share whatever you wanted, wherever you wanted?

in key markets we created bespoke billboards that highlighted the creative process of that industry in a fun and realistic way. we designed them in way that featured iconography from some of the familiar and newer features of the product. we place a journalism themed board across from the New York Times, designer themed boards in the NY fashion disctrict, and startup themed boards around San Francisco.