We created a film that brought together over 100 different collaborators to show that creativity has no limits when you can work with any file, anyone, and anywhere. Dropbox is more than just cloud storage. It's a place where you can work on whatever you can imagine without being tied to particular ecosystems and restrictions.
We also created 17 unique billboards, each one relavant to where it was placed. One was put across the street from the New York Times building, more were in the SOHO fashion district, and some were in San Francisco's tech focused Mission.
Agency: 72andSunny Partner: Dave Carlson Director: Johnny Kelly