VANS GLOBAL BRAND CAMPAIGN

A lot of brands pay lip service to the power of capital 'C' Creativity in the world, yet very few do much to actually support those who work everyday in pursuit of it. Modern advertising budgets range in the millions of dollars, so maybe some of that money would be better spent helping the people trying to push culture forward by doing something a little...different. We took a big chunk of change and did just that, helping fund around 60 different artists and their projects around the world.

Role: Art Direction, Production

Here's a small selection of my favorite projects.

Here are handful of my favorite projects.

VANS.COM: PROJECT DEEP DIVES

With all of these projects, we needed a place to showcase  and tell a deeper story about each artists. So on Vans.com we created a repository where visitors could dive into each project to see behind the scenes photography, read artist Q&A, and link out to their own domains continue supporting them beyond Vans.com.

VANS.COM: PROJECT DEEP DIVES

With all of these projects, we needed a place to showcase  and tell a deeper story about each artists. So on Vans.com we created a repository where visitors could dive into each project to see behind the scenes photography, read artist Q&A, and link out to their own domains continue supporting them beyond Vans.com.

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Yoshio Yoshida’s Photo
Yoshio Yoshida’s Photo
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Chris Johanson for VANS
Chris Johanson for VANS
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Chris Johanson for VANS
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Chris Johanson for VANS
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CHOOSE YOUR OWN ADVENTURE...

World of WarcraftBrand Campaign

Coors LightBrand Campaign

VANS 2021: Ads for CreativityGlobal Brand Campaign

DropboxBrand Campaign

This Side UpPhotography Project

Retrofitted WorkshopDesign & Build

TargetRetail Partnership

InstagramProduct Film

LA28 Olympic BidWebsite Design

SquareBrand Campaign

Google Search AppBrand Campaign