COORS LIGHT

Previous Coors Light work lived in a world of stark b&w film and photography. It felt like you had to run a marathon to deserve a beer. We decided to take the brand into a more optimistic and adventure driven direction that directly places it as THE outdoor beer brand- after all Coor Light was born in the Rockies and has the heritage to support it. It was a "Thirst For More" spirit that drove the work to  toward a more emotional, lifestyle space.

Role: Concept, Art Direction, Production

COORS LIGHT

Previous Coors Light work lived in a world of stark b&w film and photography. It felt like you had to run a marathon to deserve a beer. We decided to take the brand into a more optimistic and adventure driven direction that directly places it as THE outdoor beer brand- after all Coor Light was born in the Rockies and has the heritage to support it. It was a "Thirst For More" spirit the drove the work to being moving it toward a more emotional, lifestyle space.

Role: Concept, Art Direction, Production

SOCIAL MEDIA

It was time to create a social assets that weren't a hodgepodge of random images and posts. Instead we wanted to create a brand world that made the outdoors the hero and the product an active participant in it. We also created a series of post that feature inspiring quotes about getting out into the world to explore and refresh your spirit.

SKATEBOARDING

It's hard to deny the cultural impact of that skateboarding has had on the world. And I'm lucky enough to call the birthplace of modern day skateboard my home in Venice, California. Since moving here the Venice Skatepark draws me to it like a magnet. It's full of vibrant characters doing the thing that makes them most happy- skating.

SKATEBOARDING

It's hard to deny the cultural impact of that skateboarding has had on the world. And I'm lucky enough to call the birthplace of modern day skateboard my home in Venice, California. Since moving here the Venice Skatepark draws me to it like a magnet. It's full of vibrant characters doing the thing that makes them most happy- skating.

PHOTOGRAPHY

In building a new Brand World for Coors Light we wanted to create a sense of adventure and scale. We worked with world-reknowned photograher Chris Burkard to create a range of lifestyle and product photography to be used in print, digital, and social that highlight Coors Light rightful place in the great outdoors and the "Thirst For More" mantra.

YETI_CL_Grey@3x

It only makes sense that the best outdoor beer keeps cold in the best outdoor coolers. Yeti has been approached by hundreds of beer brands but was waiting for the right brand that shared it's values. Through the love for adventure, respect for the outdoors, and the unending pursuit to perfect thier products, Coors Light and Yeti Coolers was a match made in heaven. So we had make sure we had some work to let people know that.

BEHIND THE SCENES

Months in planning and a mulit-million dollar budget we shot for a total of 13-days in Bristish Columbia and New Zealand. In Canada we dealt with the year's worst blizzard landing directly on our shoot window. And in New Zealand a rare cyclone decided to hit us on our last shoot day. So suffice to say, we faced some challenges, all while trying to stay warm and dry. But what's shooting an adventure lifestyle campaign without a little adventure ourselves?

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